Send a gift certificate code

An idea for virtually Ghosting It Forward via email could be sending a gift certificate code or a gift subscription to a service or club to someone as part of the gift package. And in addition to their gift, you could send them an e-card with a picture of a ghost along with a note or message, and instructions on how to Pay It Forward to someone else. To let others know if you, yourself, have been Ghosted, and in order to help spread the word, you could include a short note about it in your email signature, letting people know more about what this is, and if you in fact have already been Ghosted or not.